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Introduction to
Smarkets
Largely known as a “premium betting exchange”, Smarkets is one of the UK’s fastest-growing bookmakers. With the modern interface and ability to bet on the latest sports, politics, and current affairs, Smarkets is a breath of fresh air in the gambling industry.
Licensed by the UK Gambling Commission, the company’s head office is in London, so if you ever visit the city, you could even see their vans around the streets, promoting the bookmaker and offering bonuses. Since their start in 2008, they have provided safe and secure service, and today they enjoy the position of one of the top betting exchanges worldwide.
FEATURES OF
Smarkets
Smarkets comes with a variety of interesting features, as it was the brainchild of two men who wished to bring something new to gambling:
PROS:
Their clean and user-friendly interface offers one of the most fluid and fast betting experiences.
The betting process is so simple that any beginner could start placing their bets within minutes of signing up.
The site is fully optimized for mobile, and there is an app available for all mobile devices.
Odds are available in decimal, Hong Kong, Indonesian, Malay, and probability formats.
Many events to bet on, including ones not related to sports (for example elections, music contests, etc.).
Various betting markets to choose from, including some of the best horse racing options.
Competitive odds and markets.
In-play betting (i.e. the possibility to bet while a match is running).
The ability to back and lay the selections. One could trade out and place a bet on the opposite outcome to a bet they have already placed. By doing this, a bettor could guarantee profit or reduce their exposure. If nothing else, they could at least cancel a previously matched bet on the same market.
CONS:
Relatively lower liquidity compared to industry giants like BetFair.
Their mobile app, while convenient, could use some more work.
IN CONCLUSION
Start betting with Smarkets
While a single brand dominated the betting exchange since its inception, Smarkets has made a strong name for itself. From now on, they can only get better. If you especially wish for a quick and clean experience, this service may be one of the best in the world. If you prefer having more options, you can get Smarkets’s offers on the best betting platforms – VIP-IBC.
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